The e-commerce industry in Indonesia continues to thrive, with millions of packages delivered daily. However, logistics and payment methods remain key challenges for businesses and consumers alike. Data from the Indonesian Bureau of Central Statistics highlights crucial pain points in delivery and payment preferences, reinforcing the need for innovative solutions.

Challenges in E-Commerce Logistics

The report outlines the most commonly used delivery methods and their associated weaknesses:

  • Direct Delivery – The most preferred method, but comes with high costs due to last-mile delivery expenses.
  • Pick-Up – A growing alternative, yet accessibility remains limited to specific locations.
  • Last Mile Service – Another viable option, but cost inefficiencies persist.
  • Others – Less commonly used, indicating a need for wider adoption of innovative solutions.

With e-commerce key players handling millions of packages per day, the cost and coverage constraints in delivery services significantly impact the industry’s efficiency and profitability.

Payment Preferences: The Dominance of Cash-on-Delivery

The statistics also reveal that Indonesian consumers heavily rely on cash payments, with Cash on Delivery (COD) being the most preferred payment method. Other methods include bank transfers, e-wallets, and card payments.

The high dependency on COD presents logistical challenges, especially in cash handling and reconciliation for sellers and logistics providers.

Solution: Integrated E-Commerce Delivery and Payment Accessibility

To address these challenges, Merah Putih offers an integrated approach to e-commerce logistics and payment solutions. Our key initiatives include:

  1. Drop & Pick-Up Service via Multi-Industry Network Expansion
    • Expanding access points through partnerships across industries to enhance pickup location accessibility.
    • Reducing reliance on costly direct deliveries by increasing touchpoints for seamless drop-off and collection
  2. Integrated Cash Payment Solutions
    • Streamlining COD handling by integrating secure cash collection and reconciliation solutions.
    • Collaborating with financial institutions and digital payment providers to expand cash-to-digital conversion options.

The Future of E-Commerce Logistics in Indonesia

With the rapid growth of e-commerce in Indonesia, businesses must adopt cost-effective, accessible, and integrated solutions to remain competitive. Merah Putih approach ensures improved logistics efficiency, greater accessibility for buyers and sellers, and a streamlined COD process that benefits all stakeholders in the e-commerce ecosystem.

By leveraging industry expertise and technology-driven solutions, we are committed to transforming the e-commerce logistics landscape—enhancing operational efficiency and delivering superior customer experiences across Indonesia.